Brand Board Questionnaire

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Brand Board questionnaire

What is your brand’s mission or core purpose?

What are the key values you want your brand to reflect?

What are the main benefits of your product or service?

If your brand were a person, how would you describe its personality (e.g., friendly, professional, playful, innovative)?

What words or phrases should people associate with your brand?

Do you have any existing branding elements (logo, color palette, typography) that need to be included?

What colors resonate with your brand? Are there any colors you want to avoid?

What typography style do you prefer (modern, classic, bold, minimal)?

Do you have any imagery preferences (photography, illustrations, icons)?

Who are your ideal customers? (Age, gender, interests, location, etc.)

What emotions or impressions do you want your brand to evoke in your audience?

Who are your main competitors, and what do you like or dislike about their branding?

Are there any brands or design styles you find inspiring?

What is your brand’s tagline or key message?

How would you describe your brand in one sentence?

Do you have any existing brand guidelines or reference materials?